We are conditioned to devalue mass-produced items, which is part of the problem. They can become waste easily, and that’s what’s happening with mattresses. Before starting the project, I never thought about what happened to mattresses after we didn’t need them anymore. I spent a lot of time deconstructing the mattresses and gained an appreciation of the design and the work that goes into making them.

We, as a society, don’t value making or manufacturing in our day-to-day lives.

Where to From Here highlights the beauty, craftsmanship and joy in things others think are worthless.

Making people think about the work that goes into products people don’t see the value in.

a terrifying funnel cloud made of rusty metal springs on rural American farmland --no fence --ar 7-5 - giga pixel copy 2.jpg
photograph of cherry blossom forest made of metal springs and mattresses --ar 7-5 giga pixel copy 2.jpg
manic moose mattress menagerie --ar 7-5 giga pixel copy 2.jpg
mattress with 70s fire firefighters trying to control the blaze and a reporter with their microphone out to interview an invisible person --ar 7-5 - v4 giga pixel megga snooper copy 2.jpg
Discarded King Koil mattress on the beach seagulls attacking 1960s tippi hedren standing next to the Discarded King Koil mattress [Alfred Hitchcock the birds 1963 in colour] King Koil mattress.png
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The old 1970s and 1980s TV ads for mattresses absolutely blew me away. I can’t believe that this was actually how they used to sell mattresses. At first, I thought they were part of an ARG. 

My work connects with ARG ideas and aesthetics. Exploring the relationship between real and fake is a big part of it. I used Midjourey to create dream and mattress-themed content and then combined photographs of my objects with AI-generated images. I love the way AI struggles to create realistic faces, just like the way we struggle to form faces in our dreams. My work blurs the boundaries between real and fake. For me, that ties back into advertising and other messaging around consumerism and the environment. Who knows what is fake and what is real, but for anything to cut through, it has to be fun.

Mattress Wall

Mattress Wall highlights and celebrates the beauty of mattress design and manufacturing. It seduces us at the point of purchase but then lies hidden beneath our sheets and blankets until they get replaced.

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Event Photography